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Boosts international presence with $69 million deal.
August 2, 2010
By: TOM BRANNA
Editor
Personal care marketer Dabur India Ltd acquired three personal care products firms of Turkey’s Hobi Kozmetik Group for $69 million, according to reports. The goal is to boost Dabur’s presence in the international markets. Hobi is a market leader in the hair gel category with a 35% share in Turkey, and markets a range of hair care and skin care products under the ‘Hobby’ and ‘New Era’ brands, Dabur said in a statement....
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